News Desk: The latest big buzz in the online business world is that Facebook bought Instagram, a 2-year-old photo-sharing application developer company with a huge cost of $1 billion.

Instagram’s age is merely two years and it has only 13 employees. Question arises why the social networking giant Facebook wanted to possess this small company. The reason is that so far the biggest threat to Facebook wasn't Google or Twitter rather it was Instagram. How, let us analyze.


In today’s time, people find Facebook to be the best online medium to share and view photos of friends and family members. One can simply upload the image from his house over a computer.


But when it comes to upload or share an image over your phone, Facebook is not the best available way. And knowing this weak point, many other companies with millions of dollars have been attacking Facebook's weakness in this area.


The current leader of these rivals was ‘Instagram’. It has the fastest growth record of 1 million users in January 2011 to 15 million in December 2011 to 30 million these days.


Again, it is too fast as compared with Facebook in the photo sharing apps. While one needs to move through 6 screens with the Facebook iPhone app to take a picture, with Instagram, there is only one screen you need to pass through.


Experts’ opinion is that if Facebook would not have bought Instagram today, this would have been a long term business threat. So it was a wise and responsible business decision.

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