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Reliance ties up with Google, eyes Android Market |
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Written by Breaking News Online Team
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Wednesday, 18 April 2012 18:48 |
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News Desk: Reliance Communications (RCom) informed that it has tied up with the Search Engine giant Google Inc on Monday, which suggested that the company is eying to dominate Android market.
As per the agreement, RCom would market all the devices built on Android platform by Google for two years in India with its 3G connection and other facilities.
It has also been reported that RCom has made an initial commitment to invest between Rs 25-30 crore in promotions. The telecom Company has introduced the Reliance – Android “BLUE BOT” advertisement campaign across various platforms to make aware consumers about the distinctive features of Android phones.
Further it will introduce expert customer care, carrier billing and exclusive apps in addition to Android experience zone at Reliance retail outlets across the country.
All Android device users will also be offered an exclusive free 1GB usage per month in 3G plan through this collaboration.
RCom’s Group Head for Brand and Marketing Sanjay Behl said in a statement that bearing in mind the rapid growth of the Smartphones market in India Reliance has made the move. Reliance has teamed up with Google to provide an experience to the device users in terms of speed, coverage and apps.
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